Wilpe is an investment group specialized in supporting and developing growing businesses and brands.

Explore us

Wilpe believes in knowledge, in speciality, and most importantly, in focus!! We grow by becoming better. Wilpe, since birth, has a one steadfast vision; creating businesses that make us proud!


Wilpe Deals provides internet's best deals in selected niche markets daily. 

Wilpe Trade is the exclusive wholesaler for flashsales and discount companies

Wilpe Import is dedicated in developing and sourcing premium products worldwide

Wilpe Fresh is developing innovative food concepts online, aiming to connect people.

Wilpe Invest stands for the process of designing, launching and running new business together

Our story


  1. juli 17, 2009

    The name Wilpe is derived from ' Erve Wilpshaar' a family farm in the North-East from the Netherlands. It all started with offering daily deals for farmers! Every day a great new deal with a huge discount! The first daily offer website named Agroluxe.com was born.

  2. november 26, 2010

    Launch of Agroluxeshop. As of this day not only 1 daily deal a day is offered but in this first shop more than 1000 outdoor and tool related products can be find!

  3. augustus 1, 2011

    As the business and our team has been growing it was time for our first office! We found one in Hoogeveen, the Netherlands. a special moment!

  4. juli 4, 2012

    Founding date of the company Link Digit. Link Digit is an electronica import and development company.

    september 21, 2012

    First Wholesale deal became reality! The company Wilpe Trade is born!

    december 31, 2012

    Takeover of Sportknaller.nl

  5. februari 16, 2013

    Launch of Toolstunt.com

    februari 9, 2013

    Launch of Power2day.com

    maart 2, 2013

    Launch of Petsluxe.com

    april 9, 2013

    Launch of Daystunt.com

    juli 1, 2013

    We moved to a new location in Hardenberg! More office space and a warehouse facility.

  6. augustus 1, 2014

    start of in house logistics to improve service levels and to have more control in the shipment process.

    april 28, 2014

    First full container of Tools is imported! The company Wilpe Import is Born!

  7. januari 1, 2015

    We moved again! We started the year with more office space and a larger warehouse to keep up the growth.

    mei 12, 2015

    Launch of Cleding.com

    juni 1, 2015

    Launch of Stunt18.com

    november 11, 2015

    Launch of Boerdeal.nl

    december 6, 2015

    Launch of Timestunt.com! Worlds first 1 minute deal!

  8. februari 3, 2016

    Introduction of a brand new WILPE identity!

  9. januari 16, 2017

    To keep up with the growth we moved to a larger building with a larger warehouse.

Our culture


"Grow by becoming better"


"Work hard play hard"


"Dare to be different"

"Dream Team"

"Just go for it!"


Join us